Craig Johnson International

Custom WordPress eCommerce theme with events management for famous million dollars horse rider Craig Johnson.

The Challenge

I created Craig’s site in collaboration with famous horse photographer Tammy Reynolds. Craig needed a hub where he would promote his horse related products, share his upcoming events and post updates on his training programs.

In terms of eCommerce, the challenge was to accommodate a mixture of products, some sold through third party vendors, into a custom Shop page.

The Solution

In order to accommodate so many different types of products and product categories, I have used the neat features of Visual Composer. The page displays the products in an easy to follow grid, with lots of negative space.

The theme used is called Royal, from 8theme. I love this theme because it has lots of features, uses Visual Composer for page building and, most important, supports WooCommerce, the best WordPress eCommerce plugin, in my opinion.


Product Page

The product page features a dynamic Add to cart button, social media buttons and a tabs for product description, additional info and comments.


Dynamic Add to Cart

The dynamic Add to Cart feature lets you choose between staying on the same page or going to Checkout.


Cart page

The Cart page is clean and intuitive. Products are easy to remove or update. It also features a Coupon option.