Wordpress eCommerce shop selling unique handcrafted African jewelry, weapons, masks and lots more.

The Challenge

The purpose of this online shop was to sell Circle Lenses and girl accessories. It had to be simple, attractive, colorful, vibrant, with a simple ordering and checkout process.

The focus would be on the fine portraits featuring young girls wearing colored circle lenses.

For this website, the challenge was to create an environment that would promote the beautiful handcrafted jewelry, decorations and the African spirit to the Romanian market. The emphasis was put on the uniqueness of the pieces sold, the original craftsmanship of the African artisans and the history behind each piece.

The shop is successful in selling decorative masks, jewelry, traditional weapons like swords and knives, leather boxes and even rare collection pieces.

The Solution

I created this online shop using the best selling Themeforest eCommerce WordPress theme – Kallyas. The design is simple, yet powerful. Users can navigate easily and reach their desired product in seconds.

The site features a rich variety of product categories, a custom Homepage Slideshow that attracts visitors with amazing African scenery and has a customized Product page that offers lots of information regarding the product’s history and provenience.


High visual impact

Custom Homepage Slideshow featuring beautiful African scenery for a high visual impact


Product Category Page

Customized Product Category Page featuring beautiful handcrafted African jewelry


Custom Product page

Product page features loads of information like history, provenience and sizes